Order data tells us that Saskatchewan’s eat the most vegetables — with green beans being the top choice in the province and also in New Brunswick and Ontario. And while orders with peppers and green beans increased overall in 2021, orders for vegetarian food decreased in 2021. In January 2020, vegetarian orders represented 21% of all orders. But in January 2021, they slipped to 15% and only 7.88% in March 2021.
Non-vegetarian orders continue to rise, with dishes containing chicken, beef, and pork coming out on top. It's evident from the data that vegetarian food requests have decreased as Canadians search for more meat and comfort food recipes.
The Food Trends 2021 report uses internal data based on the recipe choices made by HelloFresh Canadian customers. Data relates to January 2019 - March 2021. Supplementary data was included to provide a wider context to Canada’s food trends. Search volumes are based on the average number of searches per month for a query using data from Ahrefs. Search increases were found using data from Google Trends, with timeframes specified in the above copy.