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“Eating in or Eating out”: 87% of Canadians prefer home cooked meals to restaurant food

- HelloFresh survey reveals Canadians prefer home cooked meals to dining out
- In fact, 52% of Canadians prefer meals that they specifically cooked themselves

TORONTO, February 4, 2019

www.hellofresh.ca - JHelloFresh, the Canadian market leader in mealkits, released the results of its recent survey on the home cooking habits of Canadians. The study surveyed 1,000 Canadian respondents to reveal these key kitchen insights:

Roughly four in five of Canadians prefer homemade meals to the meals served in restaurants

that’s 87%! This is despite the rapidly increasing restaurant options and the recent food delivery boom in major cities.

- - Respondents in other countries, like the United Kingdom, Belgium, the Netherlands, Germany, Austria, and New Zealand, were also surveyed with the same questions. Results showed that *Canadians, along with Belgians, are most likely to clean up right after cooking.*

Canadians enjoy home cooking more than any of the other countries surveyed.

HelloFresh Canada customers love to find the perfect recipe!

They ranked meal selection as one of their favourite parts of the cooking experience.

Of all the respondents surveyed, recipe knowledge is limited: 42% of people know fewer than 8 recipes off the top of their heads

CHALLENGE:

Adventurer or show-off? What kind of home cook are you? Take this QUIZ to discover your kitchen personality!

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For all media enquiries please contact:

Jonathan Motha-Pollock | 514-561-3156
PR Specialist | HelloFresh CA
HelloFresh Canada, 110 Spadina, Suite 201, M5V 2K4, Toronto, ON
jonathan@hellofresh.ca

About HelloFresh

Every week HelloFresh delivers fresh locally-sourced ingredients and inspiring recipes to over 2 million active customers worldwide. Customers can choose from a great variety of recipes and plan their meals several weeks ahead by ordering through desktop or mobile app. The company operates with local food suppliers in 11 markets, including the U.S., the United Kingdom, Germany, the Netherlands, Belgium, Luxembourg, Austria, Switzerland, Australia, Canada and New Zealand with offices in 8 cities and employs a team of over 4,500 people. HelloFresh delivered 54.7 million meals to 2.04 million active customers worldwide in Q4 2018 (October 1 - December 31, 2018). HelloFresh was founded in Berlin in November 2011 and went public on the Frankfurt Stock Exchange in November 2017. Visit www.hellofresh.ca for more information.