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The Dinnertime Database

Introducing the Dinnertime Database - a deep dive into our home cooking habits. The food experts at HelloFresh have been using trends, insights and data to understand the way we cook and eat at home.

Introducing the Dinnertime Database - a deep dive into our home cooking habits. The food experts at HelloFresh have been using trends, insights and data to understand the way we cook and eat at home.

Most popular cuisines
Cooking time
Vegetarian or meat?
Choice of carbs
What are Canadians cooking?

What are Canadians cooking?

Mediterranean cuisine growing in popularity

Mediterranean cuisine growing in popularity

Cooking more, in less time

Cooking more, in less time

Vegetarian or Meat?

Vegetarian or Meat?

Yellow potatoes are a favourite

Yellow potatoes are a favourite

Methodology The Dinnertime Database uses internal data based on the recipe choices made by HelloFresh Canada customers. It compares a three month period, Week 27 to Week 39 2020 (29th June - 27th September 2020) and Week 27 2019 to Week 39 2019 (1st July - 29th September 2019).
Supplementary data was included to provide a wider context to Canada’s food trends. Search volumes are based on the average number of searches per month for a query using data from Ahrefs. Search increases were found using data from Google Trends over the three month period between 29th June - 27th September 2020. All data is specific to Canada.
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With more time spent at home this year, it’s important to share our love of food and passion for home cooking.