We, HelloFresh Canada Inc., are committed to protecting and respecting your privacy. This policy (together with our Terms and Conditions and any other documents referred to herein or therein) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.
Information we may collect from you We may collect and process the following data about you:
Information that you provide by filling in forms on our Site. This includes information provided at the time of registering to use our Site, subscribing to our service, posting material or requesting further services. We may also ask you for information when you report a problem with our Site.
If you contact us, we may keep a record of that correspondence.
We may also ask you to complete surveys that we use for research purposes, although you do not have to respond to them.
Details of transactions you carry out through our Site and of the fulfilment of your orders.
Details of your visits to our Site or services via any web application, mobile application or other platform or device, including, but not limited to, traffic data, location data, weblogs and other communication data, device information, whether this is required for our own billing purposes or otherwise and the resources that you access.
In addition, if you access our Site using one of our mobile applications, we may use technology to collect the following information:
Details of your access to and use of the application, including traffic data, rough location data (not including GPS location), logs and other communication data and the pages or resources that you access and use on or through the application.
Information about your mobile device and internet connection, including the device's unique device identifier, IP address, operating system, browser type, mobile network information, app store account information and the device's telephone number.
If you do not want us to collect this information, do not download our mobile applications or delete them from your devices. We also may use these technologies to collect information about your activities over time and across third-party websites, apps or other online services (behavioral tracking).
IP addresses, cookies and disclosure to third party social media, advertising, and service providers We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration and to report aggregate information to our advertisers. This aggregate information is statistical data about our users' browsing actions and patterns, and does not identify any individual. For the same reason, we may obtain information about your general internet usage by using cookies (a cookie is a small text file that is saved on the hard drive of your computer). Cookies help us to improve our Site and to deliver a better and more personalised service. They enable us:
To estimate our audience size and usage pattern.
To store information about your preferences, and so allow us to customise our Site according to your individual interests.
To speed up your searches.
To recognise you when you return to our Site.
When you use our mobile applications, certain third parties may use automatic information collection technologies to collect information about you or your device. These third parties may include:
Advertisers, ad networks and ad servers.
Analytics companies including adjust (www.adjust.com), appsee (www.appsee.com) and apptimize (www.apptimize.com).
Customer notification & relationship management service providers including Accengage (www.accengage.com) and appboy (www.appboy.com).
Your mobile device manufacturer.
Your mobile service provider.
We rely on third party analytics companies and customer notification & relationship management service providers to monitor, provide and improve our mobile applications and the delivery of our Services.
These and other third parties may use tracking technologies to collect information about you when you use our mobile applications. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites, apps and other online services websites. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.
We do not control these third parties' tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.
To ensure that content from our Site and mobile applications is presented in the most effective manner for you and for your computer.
To provide you with information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes.
To carry out our obligations arising from any contracts entered into between you and us.
To allow you to participate in interactive features of our service, when you choose to do so.
To notify you about changes to our service.
For the purposes described above under “IP addresses, cookies and disclosure to third party social media, advertising, and service providers”.
We may also use your data, or permit selected third parties to use your data, to provide you with information about goods and services which may be of interest to you and we or they may contact you about these by post or telephone. If you are an existing customer, we may also contact you by electronic means (e-mail or SMS) with information about goods and services similar to those which were the subject of a previous sale to you. If you are a new customer, and where we permit selected third parties to use your data, we (or they) will contact you by electronic means only if you have consented to this, and where it is permitted under law. If you do not want us to use your data in this way, or to pass your details on to third parties for marketing purposes, please tick the relevant box situated on the form on which we collect your data (the order form or registration form). We do not disclose information about identifiable individuals to our advertisers, but we may provide them with aggregate information about our users (for example, we may inform them that 500 men aged under 30 have clicked on their advertisement on any given day). We may also use such aggregate information to help advertisers reach the kind of audience they want to target. We may make use of the personal data we have collected from you to enable us to comply with our advertisers' wishes by displaying their advertisement to that target audience. Disclosure of your information We may disclose your personal information to any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, in furtherance of the purposes set forth above, and as reasonably required to manage our business. We may disclose your personal information to third parties:
In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.
If HelloFresh Canada Inc. or substantially all of its assets is acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.
If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or to protect the rights, property, or safety of HelloFresh Canada Inc., our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.