At HelloFresh, we believe that learning about food is as important a life skill as learning to read or write. And we know that food education is really an education in self-confidence, literacy, math and eating well. But learning about food takes time and patience. In fact, kids often have to try a new food up to 15 times before they develop a taste for it. But what if you don’t have the luxury of letting 14 servings of broccoli go to waste? Low-income families in Canada can lack the resources to help their kids experiment with food. Research shows that these families often minimize their risk of food waste by purchasing what they know for certain their children will eat—often calorie-dense, nutrient-poor foods. HelloFresh wants to help change that.