Fresh Food Explorers Program

Empowering a generation of adventurous eaters

Our mission

We’re embarking on a mission to empower a generation of adventurous eaters with the Fresh Food Explorers Program, which offers funding and support to charities across Canada helping kids experience, experiment with, and learn to love fresh food.



At HelloFresh, we believe that learning about food is as important a life skill as learning to read or write. And we know that food education is really an education in self-confidence, literacy, math and eating well. But learning about food takes time and patience. In fact, kids often have to try a new food up to 15 times before they develop a taste for it. But what if you don’t have the luxury of letting 14 servings of broccoli go to waste? Low-income families in Canada can lack the resources to help their kids experiment with food. Research shows that these families often minimize their risk of food waste by purchasing what they know for certain their children will eat—often calorie-dense, nutrient-poor foods. HelloFresh wants to help change that.

Who we work with

The inaugural recipient of Fresh Food Explorer Program funding was Farm to Friends, an inspiring program run by the West Kootenay EcoSociety. When the COVID-19 pandemic made it even more challenging for vulnerable communities to access fresh food, The West Kootenay EcoSociety, in partnership with local social service agencies, identified families in the greatest need. Through the Farm to Friends program, the organization works with local farms to deliver these families fresh food baskets along with educational materials to learn more about fresh food and how best to prepare it, on a weekly basis.

    Support the cause

    For a limited time, add a Fresh Food Explorer kid’s apron to your next HelloFresh box. All proceeds from the sale of aprons will support the Fresh Food Explorers Program. After all, experimenting with food - like any good experiment - can get messy!

      Looking for funding?

      The Fresh Food Explorers Program is offering support to Canadian charities that help empower a generation of adventurous eaters. Applications are due by November 12, 2021. Click here to access the application form. We can’t wait to hear about your projects and programs!

        FAQ for program applicants

        Click here.