Discover your kitchen personality

9 Kitchen Habits

REVEALED

We asked 7,000 people from across the world about what they get up to in the kitchen. Here's a peek into the private lives of everyday home cooks!

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38% 

listen to music

28%

have a drink

28%

watch TV

26%

dance 

... but turn off the TV! If you watch TV while cooking, you're more than twice as likely to have to apologize after serving the meal.

Lots of people multi-task in the kitchen. While cooking:

28%.

Listening to music while cooking seems to increase your chances of getting compliments on your food by

Crank up the tunes

Home cooking is most satisfying

2 out of 3

people prefer food cooked at home over the meals served in restaurants.

But HelloFresh brings people together! HelloFresh customers are more than twice as likely to cook with loved ones.

Cooking knowledge is limited

62% 

of people know fewer than 15 recipes off the top of their heads. 

Only 2%

of people know over 200 recipes.

50%

People who know more than 50 recipes are 

more likely to be considered sophisticated cooks by their friends and family.

43% 

There's still hope, no matter what your skill level!

You can improve your reputation as a cook by making at least one new recipe every week.

more likely to be seen as sophisticated cooks.

Family, books and websites are the top three go-to sources for recipes. Compared to the average, people who find recipes through meal kits are more than twice as likely to try new dishes every week.

Home cooks discover new flavours in all kinds of ways

say they like to experiment with new recipes. Only 29% say they don't.

People are hungry for food knowledge

41% 

of people cook alone.

Most people prepare meals in solitude

68%

59% of people say their favourite part of preparing meals at home is eating a home-cooked meal... but 46% say it's the cooking itself!

The best part of meals isn't always eating

HelloFresh customers are 2.6 times more likely than the average home cook to try new recipes every week.

People who cook a new recipe every week are

Adventurer or show-off? What kind of home cook are you?

to discover your kitchen personality!