Digital Analytics Lead

New York, NY

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Come see what’s cookin’ at HelloFresh!

At HelloFresh, we want to revolutionize the way we eat by making it more convenient and exciting to cook meals from scratch. We have offices all over the world and we deliver delicious meals to millions of people.  

We are the industry leader in meal-kit subscription services and we’re growing all the time. We have distinct meal-kit services that cater to everyone with the most menu variety in the market, which allows us to reach an incredibly wide population of people. 

The HelloFresh team is diverse, high-performing, and international, and our work environment is an inspiring space where you can thrive as a result.

 

Job Description:

As the Principal Digital Analyst, you will support the acquisition and retention strategy of one of the fastest-growing e-commerce businesses in the US. Data-driven decision making is at the core of our company culture and you will have a fundamental part in shaping our success extracting insights from terabyte-scale databases.

As the champion of our marketing and digital product user interaction data, you will lead innovation for our analytical capabilities and help drive our data-centric approach across marketing and digital product operations.

 

You will …

  • Analyze complex business problems using large datasets to provide deep insight and recommendations to decision-makers
  • Develop and introduce industry leading digital measurement and analytical practices
  • Evangelize adoption of digital analytics practices within analytics teams and across the organization
  • Produce complex analytical models, develop forecasts, and drive predictive and prescriptive data solutions
  • Lead the development of self-service analytical tooling and practices
  • Support product teams with tracking implementation and validation

You are...

  • Able to develop an in-depth understanding of HelloFresh’s core product and architecture, and act as a thought leader for state of the digital analytics methods and industry best practices
  • Results-oriented - You love transforming data into meaningful outcomes
  • Intellectually curious – You love to understand why things are the way they are, how things work, and challenge the status quo

At a minimum, you have...

  • A BS in computer science, mathematics, economics, statistics, engineering or similar program
  • Minimum 6 years of digital analytics experience; preferably e-commerce or direct to consumer business setting
  • Strong coding skills in SQL, with proficiency in efficiently querying and analyzing big data
  • Ability to perform data analysis in Python
  • Experience in implementation and maintenance of digital tracking technologies, including Tag Management tools and javascript
  • Experience with attribution modeling techniques
  • Advanced expertise in Digital Analytics platforms (Google Analytics preferred)
  • Understanding of data visualization best practices, proficient with BI Platforms (Tableau preferred)
  • Experience in a high-volume test-and-learn environment inclusive of structuring, executing, and measuring AB tests
  • Solid grasp of statistical concepts (e.g., Statistical significance and power, Bayesian statistics, sequential testing)

You’ll get …

  • Competitive Salary & 401k company match that vests immediately upon participation
  • Generous parental leave of 16 weeks & PTO policy
  • $0 monthly premium and other flexible health plans effective first day of employment
  • 75% discount on your subscription to HelloFresh (as well as other product initiatives)   
  • Snacks, cold brew on tap & monthly catered lunches
  • Company sponsored outings & Employee Resource Groups
  • Collaborative, dynamic work environment within a fast-paced, mission-driven company  

Are you up for a challenge?

Learn more about HelloFresh