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Public Relations Manager


About HelloFresh

At HelloFresh, we want to change the way people eat. Over the past 6 years we've seen this mission spread around the world and beyond our wildest dreams. Now, we are the leading global company in the expanding online recipe kit delivery market.

So, how did we do it? Our weekly recipe boxes full of exciting recipes and lovingly sourced, fresh ingredients have blossomed into a community of encouraged, energised home cooks that expands across the globe. We are one of the fastest growing meal kit businesses and are active and growing in 10 different countries across 3 continents.

If you would like to join an energetic and highly motivated team and work in a dynamic, high-energy, high-growth field where you can really have an impact and make a difference every single day then join us and become part of developing a global fresh food champion.

About the position

HelloFresh is looking for a food-savvy, creative, enthusiastic Public Relations Manager who is absolutely immersed in the world of media and Influencer relations. As a Public Relations Manager you will be part of a company that welcomes and cultivates new ideas and approaches. You will be joining a fresh, fast-paced, on-trend Marketing team who loves what they do because they are passionate about changing the way Canadians eat forever. Must be well-organized, a strong communicator, that lives and breathes public relations and social media and who has a proven passion for food. We are growing and need someone that can hit the ground running!

You will oversee Public Relations agencies and other partners as well as all PR/Brand Influencer campaigns which include but are not limited to: strategy and planning, budgeting, ideation, execution, monitoring and reporting.

  • Work with the leadership teams and agencies to develop strategic Public Relations and Social Media Influencer plans across English and French speaking Canada (including print, digital, broadcast, social/influencer and celebrity strategies)
  • Manage PR agencies’ day-to-day communication and activities, reporting, status meetings and asset management.
  • Lead Brand Influencer Marketing/Relations Team to cultivate relationships and effectively increase brand awareness, social media placements, reach and engagement across key social platforms (Instagram, Youtube, Facebook, etc.)
  • Integrate PR with the overall Marketing, Social Media and brand strategies
  • Conceptualize press releases, kits and creative mailings
  • Develop KPIs and monthly coverage reports
  • Manage the budget, including monthly reporting and KPI tracking
  • Communications messaging and writing (i.e. press releases, fact sheets, pitches, etc.)
  • Plan and execute launch, media and influencer events
  • Award and conference applications

About you

  • 3-5 years of experience in the public relations field, agency experience an asset
  • Exceptional written and verbal communication skills
  • Excellent project management skills
  • Great relationships with media and influencers
  • Trend-spotter
  • Bachelor's degree in PR and Communications
  • Self-motivated and thrives in a fast-paced environment
  • Bilingualism is a definite asset

Why you'll love it here

We’re a startup within a startup. We’re nimble but we have the institutional knowledge and the global resources to make HelloFresh a sure-fire Canadian success. You can get in at the ground level.

Awesome environment at our downtown Toronto office! We take our work seriously, but we don't take ourselves too seriously.

You'll have the chance to put your stamp on a crazy-high-growth company and make a difference in the way Canadians eat, from coast to coast.

Are you up for a challenge?

Learn more about HelloFresh